DBMgrid's network of sites is about harnessing the power and connectivity of an audience while they consume entertainment content. This audience comments on and debates the content they've interacted with, amplifying the message of any particular campaign by freely sharing the content that's been discussed with their friends, family and colleagues.
This self-selected targeting and peer-to-peer recommendation is incredibly powerful; the campaign content is seen as 'advertainment' and the fact that a user has been sent the content by someone they know and trust will illicit an emotional connection with the brand that provides their entertainment.
More powerful than any other media
Our skill-sets and the very nature of the 'magazine-style edited viral sites' allow DBMgrid to let the audience do their own targeting, promotion and further distribution for digital campaigns. The client 'seeded' content on our network of sites is discovered by a certain set of individuals, viewed or played with and then selectively passed on... and on, and on. As a result, campaigns can achieve tremendous reach, garnering huge impacts with the value to clients far outweighing any other media.
And all tacitly endorsed by the users themselves.