DBMpulse works with clients, creative agencies and media agencies to develop a clear and coherent strategy for delivering campaigns that influence and engage opinion leaders.
Much of our activity tends to leverage the slightly more subversive elements of a brand, helping to excite, engage and entertain the target audience in innovative ways.
Our campaign strategies usually involve the following elements:
- Brand watch activity and competitor comparisons
- Brand advocacy programmes using our social network of bloggers and forum moderators
- Branded content creation (movies and advergames)
- Viral planning and buying
- Seeding and distribution of creative content
- Tracking and analysis applied to all digital activity
DBMpulse provides a Full Viral service along with our sister agency LeeandDan Special Projects (yes, those viral gurus) who write and direct all ours and their clients' branded content movies.