The Law of the Few states that 10% of people, the 'Opinion Leaders', shape the opinions and purchase decisions of the other 90%, 'Opinion Followers'. At DBMpulse, it's our mission to embrace - and subtly influence - this law.
We create and implement digital-led strategies that influence and affect the Opinion Leaders, those crucial to the success of all marketing and advertising campaigns. This, of course, has dramatic consequences for a client in terms of both brand awareness and the purchasing habits of the masses.
The majority of our campaign strategies involve and evoke the principles of 'connected marketing', harnessing the interconnectivity of an audience and stimulating brand conversations between clients, customers and consumers.
By successfully tapping into this powerful marketing channel we can drive demand and business growth for all our clients - irrespective of the market sector that they operate within.